Operator. Chair. Author.
I help founders, CEOs, and wealth creators work through their hardest decisions, drawing on two decades spent building and scaling consumer brands, chairing the rooms where those decisions get made, and a book, now in its fifth edition, on what keeps the people making them running.
The book
The Energy Guidebook
Fifth edition, out now
Five essentials of sustained health, strength and energy, the reasoning behind each, and a ninety-day plan for putting them in place one at a time. Every substantive claim is cited, so you can check the work rather than take my word for it.
Written for people who make hard decisions for a living and have been treating their own health as the one asset that never gets reviewed.
See the bookOr start today, free: the five essentials, the week-by-week plan and your own numbers
Hardcover, paperback and Kindle, all available now.
Next book
Leading the Room
In progress
A book on how great peer groups are led, drawn from twenty-two years in six peer groups across Vistage, EO, YPO and TIGER 21, and from the leaders who do it best. It covers what a good leader does before, during and after the meeting, practice by practice.
While I write it, I send one practice a month to people who lead peer groups. It is free and you can unsubscribe in one click.
Built, financed, and chaired.
Capital & Operating Advisory
Executive Coaching
Speaking
Keynotes and executive programs built on The Energy Guidebook: five essentials of sustained health, strength and energy, and ninety days of instructions for putting them in place. Three signature talks, a half-day Energy Audit, and a full-day masterclass, every number cited and nothing sold from the stage. Formats and fees →
What I run and chair.
NutriScience Corporation
EnergyFirst
Greens Plus
TIGER 21
The rooms I sit in.
This is from the TIGER 21 Amplify conference, where Chairs from around the world compare notes. Running a good peer Group starts with being part of one. The same confidentiality and candor I ask of my own Members is what I look for in these rooms, alongside longtime peers from YPO and EO.
“I remain incredibly grateful, honored, and impressed with what Gerry has designed and continues to cultivate in and with this group.”
TIGER 21 Member, September 2025
Starting a business in the health space
On leading EnergyFirst, building trust with consumers, and the discipline behind a category-defining product.
From people who have worked with me.
Jim Link
“To say that Gerry is brilliant, passionate, and has a unique ability to bring consensus out of chaos would be an understatement. He understands problems and develops solutions faster than anyone I know.”
– President, Villanova Preparatory School
Dave Berkus
“Gerry Morton is a force of nature – as well organized and as focused as anyone I have worked with – but with the ability to lead, to motivate, and to recall names, titles and facts to an amazing degree. Gerry moves mountains.”
– President, Berkus Tech Ventures
Brandon Hartsell
“If you are considering doing business with Gerry you will find yourself in a win/win or in no deal. He has the highest integrity, built from life experience and an endless thirst for knowledge and improvement. He deploys capital in the right places and builds the right systems.”
– CEO, Sunstone Yoga
Dean Lindal
“Gerry is a huge asset to any company. His energy, leadership, and strategic vision have helped us evolve our programs at EO. He is a dynamic entrepreneur, recognized within EO circles as a guy who gets the job done.”
– Chairman, Advisory Board, Entrepreneurs’ Organization
Russell Reeder
“Gerry is one of the most outgoing, optimistic executives that I know. Gerry proves that there is no such thing as luck. Luck comes when skill and opportunity come together.”
– Founder & CEO, KeyDelta