How I got here.
I help founders, CEOs and wealth creators work through the decisions that matter most: raising or deploying capital, leading through growth or a crisis, and deciding what comes next. That guidance comes from doing the work myself: twenty-two years building, running and turning around companies, and twenty-two years in peer groups across Vistage, EO, YPO and TIGER 21.
The mindset
I care about what actually works, for myself and for the people I work with. I have spent twenty-two years in peer groups across Vistage, EO, YPO and TIGER 21, where people say plainly what is working and what is not. Today I chair two TIGER 21 Groups in Los Angeles.
I am writing a book on what those rooms have taught me: Leading the Room, on how to lead any room where people gather.
I run NutriScience Corporation the same way. We operate EnergyFirst and Greens Plus, and we make products I would defend in print. When the evidence changes, we change the product.
The Energy Guidebook, now in its fifth edition, comes from the same place. It covers five essentials (nutrition, movement, sleep, recovery and connection) and turns them into a ninety-day plan. I follow it myself. Four Ironman races and more than fifty marathons taught me that steady habits, repeated for years, matter more than any single effort.
- Private Pilot License
- Real Estate Broker
- USCG-Licensed Captain
- TIGER 21 Rookie of the Year, 2026
- TIGER 21 Chair of Excellence, 2026
- Spirit of Inquiry Alumnus Award
- Eagle Scout
- Silver Beaver Award
- Rotarian of the Year
- Pacifica District Award of Merit
- Harvard Business School, YPO Presidents’ Program in Leadership (2019–2020)
- MIT Sloan School of Management, Entrepreneurial Masters Program (2007–2009)
- UCLA Anderson School of Management, Executive MBA (2003–2005)
- Clayton College, MS Nutrition (2004–2006)
- University of Arizona, Eller College, BSBA Entrepreneurship (1991–1995)
The long version.
1995
Learning to listen first
My career started in enterprise software sales, including deals with the FDA. It taught me the skill I still use most: understand what someone actually needs before offering an opinion.
1998
Watching growth outpace process
I joined Interwoven as its third sales hire and watched it become one of the fastest-growing software companies in the country. It showed me how quickly growth can outrun the systems built to support it, a pattern I still see in companies today.
2001
Learning capital and risk
I left software to start Morton Development and developed more than $20 million of residential property in the South Bay. The 2001 downturn hit hard, and rebuilding through it taught me more about capital and risk than any deal that went smoothly.
2003
Running the whole business
I formed NutriScience Corporation in 2003 and acquired EnergyFirst, a protein brand founded in 1997, the following year. EnergyFirst went on to make Inc. Magazine’s list of America’s fastest-growing private companies. Running a company end to end (product, capital, people) is where most of what I bring to other operators comes from.
2014
A harder kind of turnaround
As Chairman and Council President of the Boy Scouts of America in Los Angeles, I inherited a council coming off two years of $2.5 million losses. Within two years it ran a $1 million surplus. We retired $13.2 million in debt, raised more than $25 million, and merged two councils into the Greater Los Angeles Area Council. It was slower, more patient work than any business deal, and it shaped how I think about accountability and stewardship.
2016
Distribution over everything
I took over Greens Plus, the first blended green superfood powder, and grew its national retail distribution, including top SPINS rankings and multi-year best-seller status at Trader Joe’s. It confirmed something I tell every founder: distribution discipline matters as much as the product.
2017
Learning in community
I joined the board of YPO’s Global One Chapter, with roles in member engagement and membership, and worked alongside CEOs facing the same problems at every stage of growth. The same year, the City Council appointed me to the Manhattan Beach Planning Commission, where I served six years and chaired for two: a different kind of room, with residents at the microphone and every decision on the public record.
2024
The work I care about most
Today I chair two TIGER 21 Groups in Los Angeles for founders and wealth creators working through decisions without easy answers: what to do with capital, when to step back, what comes next. In 2026 TIGER 21 named me Rookie of the Year, as the top new Chair worldwide, and a Chair of Excellence. I’m writing Leading the Room, a book on how to lead any room where people gather, and The Energy Guidebook is now in its fifth edition.
“The timing of world updates was well managed so we heard from everyone and also had ample time for other components of the day. Gerry managed the entire meeting flawlessly.”
TIGER 21 Member, August 2025